TGIF :: ClearLife Reset (Soft) Launch 🚀

#87 || Bringing an idea to support people taking a break from drinking to life

ClearLife is an exploration of life without “dimmers” such as escapist drinking, eating, snark, exercise, shopping, sex, work, drugs—even generosity. Prior posts are available here, including a summary of The Eight Awarenesses.

For many, our dimmer has been alcohol, and for many, a challenging part of pausing can be the physical adjustments. While my writings typically focus on the inner journey of these experiences (and periodically alcohol policy / marketing), today I am sharing news about a new product that helps with the physical experience of taking a break from drinking.

Big news! 🎉

Today my co-founder Erica and I are soft-launching a product we’ve been working on for over a year: ClearLife Reset. It’s an expertly crafted supplement with AM + PM doses thoughtfully and expertly designed to support people taking a 30-day (or longer) break from alcohol.

Why did we do this?

We wished there had been something like this for us when we paused ourselves—a product that would help us replenish depleted nutrients, give us energy during the day, and help us rest at night—while easing cravings or edginess in between.

How did we do it?

Candidly… we started with book research on what even periodic alcohol use does to the body and what is needed to restore balance and wellbeing when we stop. After assembling a basic ingredient list, we partnered with a highly regarded naturopathic doctor with her own 20+ year practice and a top tier UCSF nutritionist. From there we worked with four different formulators, tinkering with doses, ingredients, and various other considerations to get the formulas just right. Last, we consulted with two MDs (one an addiction expert, the other a functional medicine doctor) before finalizing the product and initiating manufacturing at our US-based partner’s headquarters.

And the branding?

For the design and packaging, we ignored plenty of practical advice and invested in killer aesthetics with Landscape Design. The amazing team helped us create a brand experience that not only reflects our visual identity but also captures the deep sense of gentle and effective support we associate with this important moment. They also helped with our fundraising deck! 💥

Who is this for?

Anyone wanting to take a break from drinking.

How do I use it?

Directions are on the packaging, but the recommended use is three capsules of the AM version in the morning and three capsules of the PM version in the evening.

How do I get it?

One month supply sets are being sold through our website and soon an ideal distribution partner (announcement shortly).

Why this price point?

We didn’t cut any corners on this product (other than plastic bottles for now, with the intention of upgrading to glass in the future). We chose the highest possible quality ingredients at optimal doses for maximum absorption and gentleness. We didn’t use any fillers, cheap additives, or mediocre ingredients. We know that friends and members of our families are likely to use our products too, so we made something that we consider ideal for our loved ones—and ourselves.

Also, this product is priced more like a detox or a cleanse, since it’s intended for a maximum 30-90 day use.

Finally, if we do the math on what an alcohol habit costs—including rides, late night food, late night shopping/spending, and so on, a month with ClearLife Reset support is likely to be a cheaper month in the end after all, in addition to being an incredible investment in our overall health and wellbeing.

What’s next?

We’re launching with that ideal partner mentioned above in the conscious drinking space very soon. We have five other products in development, and we look forward to growing our small but mighty team. We did raise a modest round of capital to make this possible and have room for additional investment (<$400k) for very interested parties. You can learn more here (deck & FAQs).

Are you self-promoting?

Kinda, yeah! Though this is our soft launch, we are excited about this one and can’t contain ourselves because we believe our products will help people live better lives. If you are inspired, please feel free to spread the word, but know that we have limited inventory for this first run (there will be a waitlist via the website if we have more than a few-day wait for shipping).

Anything else?

Yeah — go for it, friends.

And, Love.

❤️‍🩹

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⭕️ One Hour of Community Connection via Zoom. The next Sangha Saturday will be Saturday, March 8th, 2025 at 9:00 AM PT / Noon ET. We begin with a brief meditation, set a bit of context, and then the space for shared exploration. While not about “sobriety” or “recovery,” we are all actively exploring a life without dimmers; for many, that dimmer was alcohol. Others include food, generosity, pot, and work. Link for invite here.

🎧 Undimmed Podcast Season 2. Pre-production starts next month. Please share guest ideas via response to this email so I can add them to the list. Season 1 here.

🤹🏻 Wisdom 2.0 2025 on “Disruption” is happening in San Francisco May 5-6. Hope to see you there. Info here.